Google Ads
Service

Google Ads offers a variety of ad types to help businesses reach different audiences and achieve specific goals. Here’s an overview of the main types:

 1. Search Ads:

• Description: These are text ads that appear on Google’s search results pages. They show up at the top or bottom of the search results when users search for specific keywords.
• Best For: Capturing users with high intent who are actively searching for relevant products or services.

2. Display Ads:

• Description: These are image or banner ads that appear across websites in the Google Display Network, which includes millions of websites, apps, and Google-owned platforms like YouTube.
• Best For: Building brand awareness and retargeting, especially for reaching audiences who may not be actively searching for your product.

3. Video Ads:

• Description: These are video ads that appear on YouTube and other sites within the Google Display Network.
• Best For: Engaging audiences through storytelling, demonstrating products in action, or reaching users on a platform with strong video engagement.

4. Shopping Ads:

• Description: These ads show detailed information about specific products for sale, including images, prices, and store names, directly on Google’s search results.
• Best For: E-commerce businesses looking to drive sales by showcasing their product inventory to users with purchase intent.

5. App Ads:

• Description: These ads promote app installs and engagement across Google’s properties, including Search, Google Play, YouTube, and the Display Network.
• Best For: Businesses looking to drive app downloads or encourage in-app actions.

 6. Local Ads:

• Description: These ads drive customers to physical locations. They appear across Google’s properties and can show information like address, directions, and phone number.
• Best For: Businesses with physical locations aiming to increase foot traffic or drive in-store visits.

 7. Smart Campaigns: 

• Description: Automated ads where Google optimizes ad placement, bidding, and targeting based on your business goals and available assets.
• Best For: Small businesses or beginners in digital advertising who want a hands-off approach to online advertising.

8. Discovery Ads
   

• Description: These ads appear across Google’s Discover feed, YouTube’s home feed, and the Gmail promotions tab.
• Best For: Reaching users at different stages of the buyer journey, with a focus on discovery and engagement.